Protecting brands, every day.

Sidehustle.Law PLLC

HI THERE. WE’RE SIDEHUSTLE.LAW

We are a boutique law firm with a focus on intellectual property and small business. We act for established and emerging brands in the technology, entertainment, cultural, and marketing sectors, including:

  • film

  • music

  • digital media

  • fashion

  • social media

  • web3/crypto

  • public figures

  • and more

At Sidehustle.law, we’re hyper-focused on helping our clients create a positive legal mindset.

Personalized legal strategies for your present and future.

Trademark Services

We offer complete trademark services to safeguard and strengthen your brand. This includes registering trademarks, thorough searches, and overseeing prosecution and enforcement. We provide customized guidance on licensing, portfolio management, renewals, and monitoring to protect your trademark in the long run.

Contract Creation

We provide the contracts creative and innovative businesses need to thrive. Whether it’s partnerships, contractor agreements, or intellectual property protection, we’ve got you covered. Our expertise spans industries like tech, entertainment, fashion, social media, Web3/crypto, and more, supporting both emerging and established brands.

Fractional General Counsel

We help new businesses with setting up and organizing. This includes picking the right legal structure (like LLCs, corporations, or partnerships), registering, and following laws. We also create and check contracts to safeguard your business. Our services cover dealing with other parties, including negotiating and giving legal advice to solve problems.

Copyright Services

We offer various copyright services to protect your creative works, including registration, licensing, enforcement against infringement, DMCA compliance, and ownership transfer assistance to safeguard your intellectual property.

OUR MISSION

At Sidehustle.law, we take the mystery out of protecting your brand.

Transparent

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Trustworthy

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Equitable

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Transparent · Trustworthy · Equitable ·

Creative

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Honest

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Fair

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Creative · Honest · Fair ·

ARTICLES FOR BUSINESS EXCELLENCE

Notes from our journal

Goldfish’s Name Change to “Chilean Sea Bass”: A Risky Rebrand.
Goldfish’s Name Change to “Chilean Sea Bass”: A Risky Rebrand.

Goldfish’s temporary rebrand as “Chilean Sea Bass” is intended to appeal to adults, but could it hurt the iconic snack’s nostalgic brand power? Explore why this shift may impact the Goldfish trademark’s legacy.

“This Smells Like My Vagina” Trademark Case
“This Smells Like My Vagina” Trademark Case

When Goop released its "vagina-scented" candle, it didn’t just create a product; it started a cultural conversation. Learn how this bold branding move led to a trademark battle as Goop worked to protect its iconic candle name.

Ethical Dilemmas: AI and Intellectual Property in the Creative Industry
Ethical Dilemmas: AI and Intellectual Property in the Creative Industry

As AI becomes a creative force, ethical questions around intellectual property are surfacing. This article discusses whether AI should be given IP rights and how this affects human creators in the industry.